How to grow your business with on-chain user segmentation

Referencing data from our Chainalysis Guide to On-Chain User Segmentation for Crypto Exchanges, we’ll explore the growing number of cryptocurrency users despite the falling number of active centralized cryptocurrency exchanges since the start of 2022, why this should matter to your business growth teams, and how Chainalysis can help your business understand the bigger picture of your users’ on-chain activity.

Businesses that can win over the growing number of crypto users and take market share now will be in the best position to reap the rewards when crypto winter ends and transaction volumes pick up again. But not all users are the same…

Join our cryptocurrency growth experts for a discussion about using on-chain user segmentation to help you:

- Attract more high-value users to your community
- Re-engage at-risk or churned users based on their defined needs
- Quickly recognize opportunities to prioritize on your roadmap
- And a lot more…

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About the Event

With the DeFi boom, criminals are taking advantage of the variety of coins and tokens available to them to swap in attempts to obfuscate their activities. According to Chainalysis research, although still a small fraction of overall crypto activity in 2021, there was a 2000% increase year-over-year in total value received by DeFi protocols from illicit addresses for laundering, reaching a total of $900 million.

Investigators and compliance officers are increasingly encountering cases that require them to trace funds across different blockchains. In this session, we will explore the emergence of cases that involve multiple tokens and chain hopping, and discuss how cross-chain investigations can be used to streamline investigations.

Join cryptocurrency investigation experts for a discussion on:

Emerging crypto trends and how criminals take advantage of them to obfuscate their transactions
An analysis of the $624M Ronin hack, the largest decentralized finance hack to date attributed by OFAC to state sponsored DPRK actor Lazarus
Streamlining investigations and compliance in a multi-asset landscape
Leveraging Chainalysis Reactor to trace and visualize the flow of funds across multiple blockchains in a single graph

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Speakers

Philip Gradwell

Chief Economist,
Chainalysis
Quynh Tran-Thanh

Senior Product Manager,
Chainalysis
Matt Wilson

Group Product Manager
Chainalysis
Toby Smith

Senior Product Manager,
Chainalysis
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How to grow your business with on-chain user segmentation

Register

About the Event

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Speakers

Philip Gradwell

Quynh Tran-Thanh

Matt Wilson

Toby Smith

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